Want to Understand Digital Marketing? This is the Complete Study Guide for Beginners

Author : Brad R. Lockhart | Published On : 01 May 2021

Want to Understand Digital Marketing? This is the Complete Study Guide for Beginners - Current marketing efforts are not only based on offline marketing but have also been carried out online. Therefore, it's no wonder that many beginners are now interested in learning digital marketing.

However, learning it in such a short time wouldn't be enough for a beginner. Because the term digital marketing has a very broad meaning and scope of material.

Nonetheless, one of these branches of marketing is a very interesting subject to study.

From the role of increasingly sophisticated technology to changing customer behavior, these materials will help beginners become reliable marketers.

So, so that you can understand it carefully, this time I will explain the easy and concise steps to learn digital marketing. Come on, see the explanation in this article!

Why is that? Because not all types of digital marketing will be suitable for the development of a company's business.

After that, they also need to determine the objectives and matrices that need to be seen while running digital marketing.

For example, in the world of content writing, the term search engine optimization (SEO) is known. This technique is used to display content on the first page of a search engine or search engine.

The next example, social media is often associated with the term engagement. Therefore, the matrix that can be seen when running social media marketing includes the number of likes, comments, followers, and so on.

From all the explanations above, it can be concluded that the first step in learning digital marketing is determining the type of digital marketing you want to use.

There are also many choices, from performance marketing to SEO. However, the task of choosing it lies with marketers who know the suitability of the company's business with the type of digital marketing.

Skill Required

Before learning more about digital marketing, there are a variety of basic skills that beginners need to master. Some of them are as follows: -

1. Be consistent
The main skill you need to have if you want to learn digital marketing is consistency. Why is that? Because, as Glints explained, learning digital marketing takes a long time.

With high consistency, you will understand how digital marketing can work well.

I have been studying digital marketing for almost three years. In my first year, I felt like I understood the basics of digital marketing.

2. Dynamic
Technology is constantly changing and developing. The same is the case with digital marketing.

When learning it, you must encourage yourself to be dynamic while keeping up with new developments. The reason is, every change that occurs can have a big impact on the world of digital marketing.

For example, Google once announced an update on the General Data Protection Regulation (GDPR). The regulation reveals that Google users can control their privacy.

With this update, the strategy in digital marketing will automatically change and must be adjusted to Google's new regulations.

3. Willingness to learn
As a continuation from the previous point, a beginner must have high enthusiasm when learning digital marketing.

Because, if not accompanied by high will, they will be left behind by changing digital marketing materials.

4. Open-minded
The last skill beginners need to prepare before learning digital marketing is to have an open mind.

You need to remember that there is no one definite rule that governs the procedures for digital marketing performance. Each industry certainly has its own needs.

Therefore, when meeting digital marketers who have a different mindset, don't force your concepts and ways of working on them.

In fact, as digital marketing activists, it is best to exchange insights and profitable strategies.

Digital Marketing Learning Resources

If you want to be in the world of digital marketing, there are many sources that you can use. Here are my recommendations for digital marketing learning resources for beginners.

1. Online classes
I prefer to learn digital marketing directly from experts. Well, I can get this through online classes.

By taking online classes, you can listen to digital marketing techniques directly from professionals. One of the online classes that you can take advantage of is the Glints ExpertClass webinar.

You can take part in the Glints Expert Class Digital Marketing: Beginner's Guide to Developing Your Career as a Digital Marketer on Saturday, July 25 2020 at 11.00 WIB.

There, I will discuss the digital marketer's career in depth. You can also take part in a live question and answer session with me.

Come on, register yourself right nowhere!

2. Certification
The next platform that beginners can use to learn digital marketing is the certification class.

Today, there are many certification classes that you can choose from. My favorites are Google and Facebook.

Both have trusted classes and certifications because digital marketing can never be separated from these two platforms.

Another option is on Udemy and Coursera. The two platforms also offer a variety of attractive certification classes with complete materials.

3. YouTube
The world of digital marketing is a vast and complex field. Therefore, you can start studying it at home via the YouTube site.

There, many videos provide a simple explanation of digital marketing. That way, you understand various digital marketing concepts more easily.

4. Books
There are various books that you can use as digital marketing learning media. You can read various recommendations for digital marketing books here.

This is my brief explanation regarding the steps you can take to learn digital marketing. Interesting right?

At first glance, digital marketing does look complicated. However, it's interesting. In essence, don't be afraid to learn new things.