The Nutritional Supplements Market in Germany Poised for Considerable Growth due to rising health aw

Author : Purvaja Jadhao | Published On : 18 Jan 2024

Nutritional supplements in Germany provide essential vitamins, minerals, plant-based extracts, proteins and other nutrients that help in maintaining good health and supporting various bodily functions. German consumers have become increasingly aware of the importance of nutrition and preventive healthcare.

The global Germany nutritional supplements market is estimated to be valued at US$ 805.85 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The sales of nutritional supplements in Germany have been growing at a notable pace attributable to rising health awareness among German population about the role of dietary supplements in curbing lifestyle-induced diseases and maintaining overall well-being. Consumers in the country are consistently opting for high quality supplements that offer greater benefits and are produced using organic or natural ingredients without added preservatives. Leading brands have introduced novel formulations of supplements targeting specific consumer requirements of different demographic cohorts based on their health conditions, age, physical activity levels etc. This trend of customized nutrition is projected to drive further growth of the Germany nutritional supplements industry over the coming years.

Segment Analysis

The Germany nutritional supplements market is dominated by dietary supplements segment. Dietary supplements sub-segment led the market and accounted for over 35% of overall sales in 2023. Dietary supplements including multivitamins and minerals, protein supplements, weight management supplements, herbal supplements, meal replacement supplements, and sports nutrition supplements are widely used in Germany for health and wellness.

Key Takeaways

The Global Germany Nutritional Supplements Market Demand is expected to witness high growth. The global Germany nutritional supplements market is estimated to be valued at US$ 805.85 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.

The Germany nutritional supplements market is expected to register the highest growth in the North region from 2023 to 2030. North region accounted for over 40% share of the Germany nutritional supplements industry in 2023. The high population adopted healthy lifestyle and rising consumer awareness regarding health benefits of supplements are major factors driving the market in the North region.

Key players

Key players operating in the Germany nutritional supplements market are Mentor Medical, Metagenics, Bioriginal, MegaFood, Glanbia. Mentor Medical has the highest market share of over 15% in 2023 owing to its wide range of health supplements. Metagenics specializes in digestive health supplements and witnessed growth of 8% during the forecast period.