The Reason Behind the End-User Era is the Need of the Hour

Author : Nilesh Parashar | Published On : 25 Nov 2021

The end-user era is showing new trends in how businesses buy the software. The decision about which business application to buy is shifted from the business leader. Instead, it is the employees who work with these software tools. In the end-user era, both software makers and the companies that buy them are changing the way they work based on this new python online classes reality.


Product Led's Growth Relates to End-User Era

Many software companies are adapting to the end-user era. Many are switching from sales-driven models to product-driven growth strategies. This strategy makes the product itself the company's most important tool for attracting users. This is because the proven way to attract new customers is for people to try your product for free. Companies that use a product-based growth model make their products publicly available for free.

In some cases, a product-driven growth company may offer a limited-time free trial of its application in c programming online course. After that, you can continue to use it even after the trial period ends. Other companies offer a base version of the app for free forever, but users will need to upgrade to a version that offers more advanced features in python certification online.


Product-Driven Growth Model 

One way to understand the age of end-users is that it is a drawback of the product-driven growth model. Many software companies today recognize that it is the employees of the customer's organization who decide which software tools they buy. These software makers do not advise on this. There is data to support the theory. Employees gain decision-making power for the company's software purchases. By 2023, Gartner's 2019 research report estimates that  40% of professionals will decide which business applications they will buy. They have decided which tools will allow them to do their job in User behaviour. Compared to bosses and department heads who make choices for them.

Against this background, app makers pursuing a product-oriented growth approach are reorganizing their efforts. This keeps you away from the large sales team that targets the client company's cleave executives. Instead, implement these resources to create a top-notch product.

These app makers claim that their software must be wonderfully simple. Especially if you want future company employees to use it in their daily work. Only when employees of the company become accustomed to the productivity software, the manufacturer of this software has the opportunity for the company to purchase a license for the product under the manager. Given how to build SaaS products for the end-user era, and the important role that customer employees play in software choices, here are some best practices for creating B2B SaaS applications that attract these people: indicate.


  • Run for Free

In the age of end-users, employees of corporate customers are employees working on SaaS apps within their organization. However, many of these employees do not have the company's approval to purchase software etc. directly. If you want others to help you represent your product, you need to get them to try the product for free. This may mean making the base version available for free indefinitely and charging advanced features during the development process. Think about Slack. The company offers a barebone version of the digital workspace platform for free. However, if your company wants to add instant messaging and advanced video calling capabilities, you'll need to upgrade to the paid version of Slack.


  • Build a Network Effect on Your Product

The network effect represents a product that is more valuable to the user base as it gains more users. Facebook is a good example. When Facebook's initial user base was 100,000, the average person wouldn't have found much value in Facebook. It was unlikely that the person knew anyone else on Facebook. But when Facebook hit 100 million users, it became more interesting to the typical human being.

Slack is also a good example of this best practice. The more employees of your company sign up for a Slack account and use the platform on a regular basis, the more convenient Slack will be for each of them. When designing a SaaS product with end-users in mind, we want to attract employees from the prospective company and encourage colleagues to use it. Eventually, the number of users in this organization will reach its limit. Many employees ask executives to purchase updated "professional" or "enterprise" packages.


  • Resolve End-User Issues

SaaS product teams wanting to take advantage of the end-user era need to design their products with end-user distress in mind. This may sound obvious, but many enterprise software vendors instead focus on developing products that solve the individuality problems of buyers such as the company's CIO and department vice president.

To thrive in the end-user era,  B2B SaaS companies need to focus most of their efforts on solving end-user problems. This means knowing about these employees' challenges, concerns, needs, and goals in the first place. It also means developing software products that focus on solving key challenges and helping employees achieve one key goal. Employees will not start using the B2B app. Because it does a lot of things pretty well. They only sign up for business apps if they have done at least one thing (what they need to do) very well.