The Amazon Product Video Guide (A Complete Guide for Amazon FBA Beginners)
Author : Anaya76547 Fatima | Published On : 27 Dec 2021
Videos that showcase your products on Amazon are a powerful way to reach potential buyers. Your Amazon conversion rate can be improved by including videos on Amazon listings pages.
Amazon photography videos give Amazon sellers a chance to stand out and communicate their value proposition in 60 seconds or less. Amazon sellers should be taking advantage of these tools, but they're also something many are unaware of or ignore.
This blog can help you if you're an Amazon seller who hasn't taken advantage of Amazon product videos yet.
How can Amazon Product Videos help you?
A product video on Amazon shows off your product in action. You can use them to highlight features, show use cases, or to give people a sense of what they're buying before they buy it!
They are short and sweet, but divided into three essential parts: what it does, how it works, and why you need it.
By showing your product in use and showing its features in full, product videos help boost conversion rates.
How can I benefit from using them?
Increasing conversions by as much as 50%-80% is not difficult.
Video helps a customer to shop more efficiently by communicating your product to a potential buyer in a short time period.
When you shop online, you aren't able to feel the product or test it before you buy it.
Video helps to remedy the lack of being able to see the product physically by bringing the product to life in a way that images and copy cannot.
Engaging the customer with your product will increase your chances of making a sale.
What are the benefits of Amazon Product Videos?
Video will sit beside your photos in your Amazon listing if you are registered as a brand.
However, there is still a workaround if your brand isn't registered. You could ask a friend or family member to use their account and go to your listing (i.e. it can't be on your account).
If you wish to upload a video, you can do so through Amazon Video Shorts. On the listing page, scroll down to the video section and upload the video. Once the form is filled out, the video should be uploaded! When entering information, make sure to add any extra SEO words that you can without making it sound unnatural.
Should I get a video done?
It depends on the type of product you're selling. Here are some options.
You can use lifestyle videos to help customers imagine themselves using a product. In the future, how will people live once they start using their product? Would your product fit into the lifestyle of your target audience? Show people how your product is used in real-life settings and what kind of experience they will have after using your product.
Video examples such as this Battle Ropes example are perfect for demonstrating lifestyle. Their product fits precisely into your workout routine. They are an elite exercise brand.
Instructional video for Amazon's product
When you have a complex product, these videos can be very helpful because sometimes it's difficult to convey the message through just copy and pictures.
Watching someone build a piece of Ikea furniture is easier than reading instructions, right? In the same way, that logic applies to products whose use isn't as straightforward as shoelaces.
An instructional video such as this GVIEWIN commercial is a great example. A screen protector isn't that straightforward to apply, but this short video will guide you through it. It doesn't even have a voiceover, but it does the job just fine.
Amazon Product Testimonial Video
It's always a good idea to use social proof to convince people the product is right for them. When others use a product, people feel like they are also making the right decision.
Videos of this type typically highlight people who have used the product and are advocating its use.
A person demonstrates the problem, and what they are using to resolve it. After explaining the socks' worth, the person provides examples of how they can be used in the real world.