The 5-step guide to building a strong hotel marketing plan

Author : salinas qualityinn | Published On : 12 Jul 2021

Hotel marketing involves several skills, topics, and strategies that hoteliers must be aware of and master to make it big in the hotel business and attract as many travelers as possible. Effective hotel marketing techniques will help you gain more bookings and put a lot more focus on your brand. Moreover, it will help you forge a successful reputation as one of the best Salinas hotels for families.


The following 5-steps will help you ace hotel marketing.


Narrow down the channels you want to target:

Apart from internet marketing, there are other channels that you must include in your strategy. The idea is to include all the channels where your customers are. These ca be social media channels like Instagram, Facebook, Google Ads, OTA websites, Trivago, etc. You need to build an individual hotel marketing strategy for each of these platforms.


Start blogging:

If you want to rank on the first page of Google, then you need to start blogging. Perform a keyword research and include them into your blog posts. Also, search for all the relevant queries and answer them. This way, you can get your Travelers Hotel in Salinas featured in snippets or rank on Google search results.


Give email marketing a try:

People might think email marketing to be a traditional, but when done correctly, it can help you garner good leads and review. Write personalized emails, use them for review management, or use them to connect with customers who have stayed with you previously or connected for a booking.