SERP Analysis Tools: Enhancing SEO Performance and Monitoring Results

Author : nidhi thakur | Published On : 10 Feb 2024

SERPs are an essential component in understanding user intent and behavior. A staggering 93% of online experiences start with a search engine, making SERPs the initial gateway to accessing information or products. SERP stands for search engine results pages. When a question is typed by a user into a search engine, they do not want to scroll through numerous pages of SERPs. Users expect the search engine algorithms to sort through all relevant content and web pages on the SERP to provide the best answer for their query.