Revolutionizing Brand Experiences - Effective Brand Activation Strategies
Author : Nukul Chouhan | Published On : 10 Feb 2024
When a company arranges and runs an interaction with customers, for example, an event of some kind, to push them into taking a certain action, this is known as brand activation. It is a technique used to develop stronger relations between a business and its customers. It boosts customer loyalty and improves brand awareness. It is sometimes difficult to be noticed and stand out when there is so much competition trying to offer the same or similar things. These are effective methods of targeting the right audience and getting the right attention. Here is a look at some of the options food trucks offer to stand out and gain visibility.
Take advantage of the fact food trucks are mobile
Unlike a shop, or popup restaurant, a food truck's main feature is its mobility. You could use that and create a tour so you can hit different key places where you have a big audience. You can use the mobility to reach out to people in different locations, hand out samples, launch a product and so on. If one area is less successful you do not have to include it in your planning next time around. It is a great way to maximize how visible you and your brand are.
Employ at different festivals
An excellent place for branded food trucks to activate is in places where there is a lot of engagement and that is at different festivals. It is not just food festivals, it can be music festivals, art festivals and so on. It is a place where people are already very excited, there is a high volume of people and a lot of people can see your messaging and eat your food. It is also a chance to check on what other food trucks are doing and see if you can improve the experience your customers have.
Take advantage of social media platforms
Over 80% of adults under 30 years, are on at least one social media platform. You need to research where your audience is. You do not have to be active on all the platforms, you need to be on the ones where your customers and potential customers are. Think about what you are putting out there. Be engaged with your followers and interact with them. You can humanize your company as well as use it as a place where you can also generate interest via competitions and such.
Consider offering entertainment
Another form of event that can be a successful part of brand activation is offering entertainment to customers when they come to the truck. That might be in the shape of live music, or face painting, or some kind of games, or a bouncy castle or even a magician!
Reward loyalty and offer discounts and free samples
To attract more people to your branded food trucks it makes sense to offer giveaways, free samples, promotions and discounts as part of your approach. People love to get something for free, they are more likely to spend money with you and remain loyal when you reward them for doing so.