Ready to Drink Shakes Market Size Worth $12.1 Billion By 2025

Author : Jitendra Magar | Published On : 10 Aug 2021

The global ready to drink shakes market size is expected to reach USD 12.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.7% over the forecast period. Growing consumer awareness regarding healthy living lifestyles at the global level is a major factor boosting the market growth. Growing beverage industry on account of consumer inclination towards organic food and drinking mainly in developed countries is further expected to drive the market.

Increasing expenditure on health and wellness among the millennial population is also influencing the market significantly. A large number of health conscious millennials consume ready-to-drink (RTD) protein shakes as a part of their daily diet. Manufacturers are introducing different types of such beverages by understanding the requirement of the consumer. For instance, Nature’s Best, a U.S.-based company, offers six different types of RTD shakes. Growing vegan population is driving manufacturers to offer pure plant-based products. For instance, a U.S. based manufacturer, Zevia offers different kinds of vegan ready to drink shakes such as watermelon, milk shake, and mango ginger energy drinks.

Tetra pack is expected to be the fastest growing packaging type with a CAGR of 5.9% from 2019 to 2025. Increasing consumer awareness about the drawbacks of the plastic packaged products is a key factor contributing to the segment growth. Moreover, it is gaining popularity among consumers as it’s an on-the-go product. Manufacturers are also increasing the production of tetra packed products due to their cost effectiveness. Various governments also provide tax saving policies to tetra packed products as they are environment-friendly. Some of the key players operating in the market are Labrada; Vega (U.S.); and CytoSport, Inc.

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The Ready to Shakes market is competitive in nature due to the presence of many small and large players. Some of the major companies operating in this market are Nutrineo; CytoSport, Inc.; Vega (U.S.); Nature’s Best; OWYN; PREMIER PROTEIN; AMERPHARMA; Huel; and Soylent.

Further key findings from the study suggest:

  • Based on packaging type, tetra packs are projected to expand at a CAGR of 5.9% over the forecast period
  • On the basis of distribution channel, supermarkets and hypermarkets dominated the market with an overall share of 54.3% in 2018
  • North America led the market in 2018 and constituted 32.2% share of the overall revenue. This trend is projected to continue over the next few years
  • The market in Asia Pacific is anticipated to witness growth due to increasing disposable income of consumers in India, South Korea, China, and Japan
  • Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.      

Grand View Research has segmented the global ready to drink shakes market on the basis of packaging type, distribution channel, and region:

RTD Shakes Packaging Type Outlook (Revenue, USD Billion, 2015 - 2025)

  • Bottles
  • Cans
  • Tetra Packs