Parenting Apps Are Anticipated To Witness High Growth Owing To Rising Awareness About Childcare Apps

Author : Leena Shedmake | Published On : 12 Feb 2024

The global parenting apps market is anticipated to witness sustainable growth over the forecast period owing to rising awareness regarding childcare monitoring and safety concerns among parents. Parenting apps provide features like child development tracking, feed & sleep schedules, photo sharing, health & safety alerts, and educational games & activities, making them beneficial tools for parents. Busy lifestyles and dependency on mobile devices have further augmented the demand for parenting apps.

The Global Parenting Apps Market is estimated to be valued at US$ 542.3 million in 2024 and is expected to exhibit a CAGR of 7.6% over the forecast period of 2024 to 2030.

Key Takeaways

Key players operating in the global parenting apps market are Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, The Bump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, and ivybaby. These players are focusing on developing advanced features and enhancing user experience to gain a competitive edge.

The rising popularity of smartphones and high-speed internet has opened up new opportunities for parenting apps to reach wider audiences and expand their global presence. The availability of parenting apps in various local languages is also driving their adoption across international markets. Various features offered by parenting apps like video calling, remote monitoring, and online consultations with pediatricians are attracting more customers globally.

North America dominated the global parenting apps market in 2024 due to high consumer awareness regarding childcare apps. However, Asia Pacific is expected to witness the fastest CAGR during the forecast period driven by growing internet and smartphone penetration in developing countries like China and India. Rising disposable incomes and expanding middle-class population are encouraging parents in Asia Pacific to use digital solutions for child rearing responsibilities.

Market Drivers

- Rapid proliferation of smartphones and tablets among parents: The growing adoption of smart devices has made parenting apps easily accessible on the go. Busy parents are finding these apps highly convenient for managing kids schedules and needs seamlessly from any location.

- Increasing desire among parents to track child development: Parenting apps offer real-time tracking of milestones in babies like sleeping, eating, diaper habits, talking etc. This is helping parents monitor proper growth and take preventive measures in case of abnormalities.

Market Restraints

- Data privacy and security concerns: Some parents are hesitant to use parenting apps due to fear of sensitive child data being leaked or stolen. Many apps also collect location data and personal data which raises security red flags.

- Lack of internet connectivity in rural areas: The user base of these apps is still restricted to tech-savvy urban areas. Connectivity issues pose a challenge for rural populations who have low awareness and means to access digital parenting solutions.

Segment Analysis

The Global Parenting Apps Market Demand is dominated by iOS based parenting apps segment. iOS based parenting apps accounted for over 50% market share in 2024 owing to high adoption of iPhones amongst parents. iOS based parenting apps provide seamless experience and are optimized for iPhones. These apps are easily accessible and have intuitive design which enables parents to access important parenting and parental care features easily on their iPhones.

The market has also witnessed rising demand for social networking based parenting apps in recent years. Social networking based parenting apps allow parents to connect with other parents, seek advice and support. These apps provide platform to parents to share challenges, experiences, tips and ask questions from an online community of other parents. The networking feature reduces isolation many parents feel and help them feel supported.

Global Analysis
The North America region dominated the global parenting apps market with around 35% share in 2024. The high smartphone and mobile internet penetration coupled with rising number of working mothers driving the demand for parenting apps in the region. The region also has high awareness about parenting apps and their benefits.

Asia Pacific is projected to be the fastest growing region during the forecast period. The region is witnessing rapid adoption of smartphones along with rising disposable income levels. Furthermore, changing social and family structures with increasing number of working women is compelling parents to rely on digital means like parenting apps for child care needs. This is expected to significantly drive the uptake of various types of parenting apps including education, healthcare, communication in Asia Pacific region over coming years.


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