Is it possible to send follow-up messages for reviews via Shopify email?

Author : atamgo Shopify Agency | Published On : 22 Jan 2022

That's an excellent question! for any Shopify agency London, The Shopify email application lacks a template that will allow your customers to leave a review for the store. However, I can see the benefit of allowing customers to use a follow-up review template to leave a rating quickly. I'm going to use this as context for a suggestion on the application to your merchants even for any Picuki user.


There are third-party applications that will automatically send follow-up review messages to customers after they receive their order.


Let’s have a look at that.

Why do you need follow-up messages for reviews?


Customers are more likely to feel valued when a brand communicates with them personally and genuinely. Personalization is the number one tactic used by marketers to improve performance.


One of the benefits of developing a more personal relationship with your customers is increasing interaction and participation. By actively involving your customers in the design and development of your product or service, you can easily strengthen that relationship while also learning a lot of interesting information.


Instead of having to call each customer or send an email hoping that they will read it, you can create questions within your various segmented groups. Customer participation is an excellent way to obtain relevant answers for your business. Using WhatsApp Business allows you to conduct marketing research quickly and efficiently, and best of all, it is completely free!


Automating your follow-up messages will not eliminate the human element. An automated tool allows you to optimize your workflow and interact with customers more meaningfully. You have the opportunity to cultivate a long-lasting relationship with recipients because you can respond almost instantly to user trigger actions and set up an automated series.


What is the best way to get Shopify customer reviews?


Going above and beyond your customers' expectations is the simplest way to get more customer reviews. Most people would be more likely to leave a review if they had a fantastic experience. Here are some suggestions to help you get more customer reviews:


  • Send review requests


When asked, 70% of customers will leave a review about a company. You must send a follow-up email after delivery to remind your customers to leave feedback and to thank them for their orders.

You should include a thank you note in the package if possible to personalize your customer's shopping experience and make them happy. The more customer reviews a product has, the more likely it will receive future customers.


  • Respond to both positive and negative feedback


Make a habit of responding to customer reviews. This is an excellent way to demonstrate your store's consistency and transparency. You must listen to your customers and address and solve their problems as quickly as possible.


Responding to reviews illustrates to potential customers that you are willing to assist them and encourage them to write something. They are also less likely to leave a negative review of your store.


  • Reward your customers for their feedbacks


After a successful purchase, you can encourage your customers to write a review and offer them rewards or recognition in your post-purchase messages.


Use the reward and loyalty programme to encourage your customers to leave a review and incentivize them with discounts, coupons, gifts, and other incentives.


Who Wins in Marketing Follow-Up: Email or WhatsApp messaging?


What automated email marketing does not – and cannot – do is address the reasons why customers backed out of the sale on a case-by-case basis. Not only that, but an email can go unread for days, long after the need to buy has passed, or the customer has already purchased from another vendor.


This is where WhatsApp conversational messaging comes in. You can open the door to engaging with your customers more casually, allowing you to address their problems directly through human interaction. WhatsApp messaging has been around for a while, but as consumers become savvier, so do their expectations. It's no longer enough to bombard them with automated emails that they never open.


Real customers have real questions, and automated emails cannot provide answers.


A conversational WhatsApp messaging tool can help bridge the gap between an undecided customer and the final sale. By adding a human touch to a customer's digital experience, you strengthen your relationship with them and achieve your ultimate goal: increased sales. And have you ever met someone who refused more sales? Neither did I.


The ultimate goal is to reach customers in a simple, non-intrusive way to connect with them to build genuine trust and convert customers into promoters.