Is blogging a crucial component of SEO?

Author : Zib Digital | Published On : 21 Nov 2022

If you're not blogging, you're missing out on a big part of SEO. Blogging helps companies increase their organic search rankings, incorporate backlinks and improve user experience. However, Auckland SEO company suggest some rules to follow if you want to use it effectively:

Increases Organic Search 

The more content you have, the less important it is to worry about keyword density. 

More importantly, you are likely to see an increase in organic search traffic because of your blog post.

Why? Because there is an increasing trend of users searching for blogs within Google instead of just websites. 

Additionally, Auckland SEO Company says that blogging gives your website a chance to rank higher in the search engine results pages (SERPs) because Google loves fresh and relevant content that's been created specifically for readers' benefit.

Incorporates Backlinking

Backlinking is the process of linking to your blog from another website. Backlinks are very important for SEO and user experience, but they can also be difficult to get. If you want backlinks, you need to write content that is relevant to the blogs you're trying to get links from. You also should make sure that your blog is optimized for search engines so people can find it easily when searching for topics related to yours.

Easier to Rank for Specific Keywords 

The second reason why blogging is important for SEO is because it makes ranking for specific keywords easier.

Some SEO experts believe that if you have a blog, you'll be able to rank for more terms than if your site doesn't have a blog.

One reason for this is because Google likes to see that your website provides value to users by providing content on the topic of your niche/industry/etc., which means they'll place you higher in search results when someone searches specifically with those keywords.

Improved User Experience

As you can see, blogging offers a lot of benefits to your business. It's also important to note that content marketing is more important than ever. This is because people are searching for answers that they can find through a blog post rather than a website or social media platform. 

If the user experience on your website is poor, it will make it more difficult for you to rank in search results and build relationships with your customers.

So what does this mean for you? You should start blogging if you haven't already! That's what Auckland SEO company says the best way to do this is by creating an editorial calendar so that all of your posts have topics and deadlines set up ahead of time so there won't be any wasted effort when writing them later on down the line if/when needed.


As you can see, blogging isn’t just good for SEO—it’s good for your website in general. Blogging is a great way to increase traffic and build a community around your brand, which can lead to more sales and improved user experience. If you aren’t already doing this on your site, it might be time to start!