Inbound Marketing Series: What Is Social Media Marketing (SMM)? 5 Core Pillars Of Social Media Marke

Author : gary experts | Published On : 31 May 2024

“Social Media Marketing” one of the most popular terms and medium that has helped various small and big businesses in showcasing their product in front of 3.48 Billion users. In today’s high-tech world everyone is aware of the size of social media.

Users are shifting from desktop browsing to mobile browsing and because of that, there is an immense increase in the active mobile social media users. From the bar chart, you can analyze the global digital population as of October 2019.

Every year social media users are increasing i.e. in the year 2018 there was a total of 3.196 billion social media users. Later in the year 2019, there was a growth of 9% making it a total of 3.48 Billion active social media users.

People use social media because of the funny and informative content that are shared on these platforms. Through social media, users find it easy to stay connected with their friends and family. And that is the reason why every year there is growth in active social media users.

Other than Search Engine Optimization and Content Marketing, Social Media Marketing is also an important part of Inbound Marketing. That has helped many brands and businesses in reaching their potential audience. We have provided stats and reports of social media that will help you in analyzing how social media is transforming the marketing world.

In this article, we will be focusing on:

What is Social Media Marketing
12 Most Popular Social Media
Five Core Pillers of Social Media Marketing
How Social Media can boost your marketing campaign?
Why small businesses rely on social media to gain web traffic?
How to Boost Social Media Marketing Strategy?
Advantages and Disadvantages of Social Media Marketing
Conclusion

What is Social Media Marketing?

In simple words, Social Media Marketing is all about advertising & promoting a brand and product on various social media platforms to boost sales, drive more website traffic and build brand authenticity.

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Facebook, Twitter, google+, YouTube, LinkedIn, Pinterest, Instagram, tumbler, Reddit, Snapchat, etc are the well known social media platforms among users. The main aim behind using these platforms is to share an enticing content that can be shared by social media users to help an company in gaining more brand exposure. And Facebook is considered to have the maximum users i.e. 2.45 Billion.

Every year unique mobile internet users are increasing and that is encouraging mobile users to divert more on social media platforms. By looking at the below stats you can figure out the total number of active users on various social media platforms.

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Most of the business i.e. from a small to widely Known big brand find social media to be the most vital platforms in engaging customer, spreading awareness and creating a brand identity.

There are small businesses that are selling their products on social media to generate good revenue. By using Hashtag, engaging content, sharing curated links, tracking competitors, social media ads help in generating good ROI.

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