IMPORTANCE OF UX/UI DESIGN IN SEO
Author : Manoj Kumar | Published On : 23 Sep 2021
SEO or Search Engine Optimization plays a crucial role today, especially due to the growing technology and digitalization. “In today’s digital world, having a website is no more a luxury. It’s a mandate” – an adage every top
SEO agency and digital marketing in Bangalore follow
But, just having a website with no visibility, serves no good. In the cut-throat competition all around the globe, everyone wants to be recognized and be better than others! SEO however helps them meet this expectation to a certain extent.
So, what exactly does SEO do?
It improves the reach and visibility of your website or web page when users search for information related to your business or work in various search engines. This helps you gain more visitors, improve your brand visibility and acquire more profit for your work.
What are UX and UI Designs?
User Experience (UX) Design and User Interface (UI) Design are formed to enhance the User Experience and User Interface respectively.
User Experience is the overall experience that a person goes through while interacting with a product or service. Whereas User Interface talks about the visual elements on screen like animations and logos, with which the humans interact.
UX or User Experience design understands the customers and designs products to provide them the best user interaction. It helps users to undergo a positive experience which results in brand loyalty and increased revenue.
UI or User Interface design on the other hand is an interface built in the computerized devices for communicating about the product, brand, service, etc. Alexa, Siri, and Computer desktop are a few examples of UI.
UX and UI designs play an important role in SEO
There is a growing need for a good User Experience (UX) and User Interface (UI) in SEO, which cannot be fulfilled without a good UX and UI design.
How does UX and UI Impact SEO?
A good User Experience and User Interface get a lot of clicks. It also gives rise to loyal customers, which helps in higher SEO rankings.
Importance of a good UX Design on SEO:
i) The goal of UX design and SEO is interlinked. UX design targets for visitors and SEO targets for visibility. Therefore, more visitors to a website, results in more SEO rankings, resulting in higher visibility.
ii) UX design also helps to engage the audience, which reduces the bounce rate. This helps the search engines like google to analyze the importance of a website and rank it higher during the next algorithm update.
Example – If two websites have posted content on “Best Creative Advertising Agency in Bangalore”, the one with good content and UX design hold the audience for a longer period which helps in its higher ranking.
iii) A good UX design with valuable content also has a great chance of being linked by other pages. This can improve one’s SEO performance.
iv) UX design makes it easy for the users to understand the information with adequate word limits and required keywords. This helps the SEO function with ease.
Importance of a good UI Design on SEO:
i) UI design provides a clean code that fastens the website performance and the search can be easily identified on the Search Engine.
ii) It helps to boost performance on Search Engines, resulting in a good SEO.
iii) The navigation of users’ needs is made easy by the UI design. Here the content is organized in a way that makes it simple to find people’s needs.
iv) UI design can increase the website traffic by motivating the users to stay, with its friendly interface. This results in a better SEO ranking.