How to Design a Successful EDDM for EDDM Service?

Author : Steve Morgan | Published On : 21 Nov 2022

You might want to send out information to a larger audience base depending on specific interests or needs. In simple words, your message might be less specific and your brand can benefit from reaching out to as many people as possible, irrespective of who they are. The best way to do that is through an EDDM service.

But for the EDDM service, you need to make sure that you are designing the EDDMs right. It is a great way to communicate with the businesses and residents in your area. Below are a few tips that you need to keep in mind when you are printing EDDM postcards and other items for your business.

1.  Headline

When you are designing an EDDM postcard, you need to make sure that it has a simple but bold headline. However, the headline that you are choosing for the EDDM should not be too long. It has to be attractive enough to grab the attention of the audience. If it is dull, your potential customers might not take a look at it for a second time.

2.  Message

You have to establish why people should choose you over your competitors. It is necessary to understand why you are sending out the mailer and what you are planning on accomplishing. There needs to be something more than just ‘I want more business’. Sure, it is the ultimate goal but you have to dig deeper.

You might be looking to introduce yourself to the neighborhood or bring awareness to families with old people. No matter what is your goal, you shouldn’t be afraid to let people know.

3.  Discount or Coupon

Who doesn’t like a good deal! In case you are able to offer a discount or coupon, people might be more responsive. You should also add an expiration date on your coupon. Even if it is a discount that you offer all the time, make the discount coupon expire only 1-2 weeks after they receive it.

When you include a sense of urgency, it makes people act faster. They will act on the EDDM printed material rather than throw it outside.

4.  Call to Action

Don’t forget to include a call-to-action to your printed material. You need to tell people what to do next. Just going for an EDDM printing is not enough. For instance, you can include a call to action, such as ‘Book Your Appointment Now!’ or ‘Visit Our Store today!’.

5.  Add Your Contact Details

You are sending your full service EDDM items but how should your potential customers get in touch with you? Would you like them to carry the EDDMs with them or do you want them to call you? No matter what you decide, ensure that it is the focal point and clear.

Surely, you do not want your customers to keep searching for phone numbers.

6.  Add Photos

Visuals have a great impact on your customers. Apart from a good headline, you need to include a picture that will grab the attention of the customers. You need to have something considerable, which serves as a focal point, while the back is less significant and smaller. But the images that you are choosing have to be simple and not too cluttered. Also, the images should be of higher resolution.

In case it appears blurry on your computer, it is going to appear worse when printed. You can hire a professional to click the photos for you. But you will also find many stocks photography platforms where there are millions of images to select from.