Home Care Service Market is Estimated to Witness High Growth Owing to Digitalization
Author : ojaswini patil | Published On : 13 Jan 2025
The home care service market consists of companies that provide non-medical assistance to individuals who need help with daily activities at their homes. This includes assistance with activities of daily living such as preparing meals, housekeeping, personal care, companionship, and transportation to appointments. The demand for home care services is rising due to growing focus on high quality personal care and support for aging populations and individuals preferring to receive care within the comfort of their homes rather than moving to assisted living facilities or nursing homes.
The Global Home Care Service Market is estimated to be valued at USD 595.10 Bn in 2025 and is expected to reach USD 1,193.11 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 10.4% from 2025 to 2032.
Key Takeaways
Key players operating in the home care service market are Amedisys Inc., LHC Group Inc., Brookdale Senior Living Inc., Kindred Healthcare LLC, Visiting Angels, Comfort Keepers, BrightStar Care, Home Instead Senior Care, Encompass Health Corporation, Genesis HealthCare, Interim HealthCare, VITAS Healthcare, Maxim Healthcare Services, Right at Home, and Addus HomeCare Corporation
Home care service market Size is driven for non-medical personal and domestic care assistance for elderly populations and persons with disabilities. The rising healthcare costs have also encouraged more individuals to opt for home care services over medical facilities.
Global expansion - Leading home care service providers are expanding their global footprint through strategic partnerships and acquisitions to cater to the growing demand. For instance, in 2023, BrightStar Care partnered with Service XL, a Dutch home care provider, to expand its operations across Europe.
Market key trends
Customized care plans is a key trend being observed in the home care services market. Providers are offering personalized care plans tailored to the unique needs of each individual. They assess clients' medical, daily living, and social support requirements to create customized assistance schedules. This high-level customization is improving customer satisfaction and driving greater demand.
Porter’s Analysis
Threat of new entrants: Low capital requirement allows new players to enter the market easily. However, established brands have strong customer loyalty and networks.
Bargaining power of buyers: Buyers have high bargaining power due to the availability of substitutes and undifferentiated services.
Bargaining power of suppliers: Key suppliers in this market are individual professionals and freelancers who have low bargaining power.
Threat of new substitutes: Threat is moderate as substitute services like DIY home care are available but requires time and skills.
Competitive rivalry: Intense competition exists among existing players to gain more customers and market share. Companies compete based on service quality, better customer experience and customized offerings.
Geographical Regions
North America currently holds the largest share in the home care service market owing to the rising healthcare spending and growth of the ageing population in the US and Canada demanding such services.
Asia Pacific is expected to witness the fastest growth during the forecast period due to rapid urbanization, growing middle-class population and changing lifestyle in countries like China, India and Japan generating higher demand for professional home care assistance.
About Author:
Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
(LinkedIn: www.linkedin.com/in/alice-mutum-3b247b137 )
