Guerrilla Marketing Series: Stealth Marketing Strategies And Technique With Examples | SFWPExperts
Author : gary experts | Published On : 21 May 2024
What is Stealth Marketing?
It is one of the most commonly used creative marketing strategies which requires a lot of creativity to market a product. Stealth marketing is an unintended way of producing creative marketing strategies where marketer tries to advertise a product to people without them knowing they are being marketed. It is also called buzz marketing and the main aim is to create a buzz about a product or brand through social media where people use the hashtag of a product and brand. Stealth marketing is carried out in discussion forums as well, where random people will start talking about the product in positive and sometimes in a negative manner to create the buzz. This type of creative marketing strategy happens mostly in new channels, movies, tv-series, etc.
Why Stealth Marketing?
The main aim of these marketing tactics is not to generate immediate sells but to create business opportunities and brand awareness among people. From the above explanation, you can figure out that it requires a lot of creativity. Because you are advertising a product and not letting other people know that they are being marketed. Now let me give you an example to make it more clear if you are watching a movie and in a scene, you notice a dell laptop or any other brand laptop in the background. Then that is called indirect marketing/buzz marketing/ Stealth marketing.
2 Main techniques Involved in Stealth Marketing
Product Placement
Product placement is one of the well known and non-traditional advertising techniques where companies and brands subtly advertise their product through films, television, and other media channels. It is one of the most common advertising techniques one can find in tv adds, movies, and tv series where company pay to media cop[any for placement of their product. For example Audi or Bmw any car company can ask the media company to place their car in the important scene where the actors coming out of a car to kill the villain. Many smartphone companies ask the media company to place their mobile phones during an important scene.
Undercover Marketing
In undercover marketing tactics, the advertiser introduces a new product to the customer in a way that does not look like an advertisement. It requires creativity and unconventional marketing strategies. A creative salesman always tries to market its product without being noticed. Even if you are hearing a new product review from other mouths, that is also undercover marketing. For example, Turi vodka asked highly regarded night club owners to feature Turi at their night party. Turi hired actors to visit bars and order Turi vodka and recommend others to have it.
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