Application Security Market New Business Opportunities and Emerging Trends and Forecasts 2025

Author : Mrudula Karmarkar | Published On : 15 Dec 2023

San Francisco, 15 December 2023: The Report Application Security Market Size, Share & Trends Analysis Report By Solution, By Services (Managed, Professional), By Testing Type, By Deployment, By Organization Size, By End-Use, By Region, And Segment Forecasts, 2018 - 2025

The global application security market size is expected to reach USD 10.7 billion by 2025, expanding at a CAGR of 17.7%, according to a new report by Grand View Research, Inc. Increasing targeted attacks on the applications is anticipated to be a major factor that is expected to drive market growth. In addition, BYOD adoption in the organizations that are deploying application security services and solutions to protect against potential threats has contributed to the market demand.

DAST (Dynamic Application Security Testing) is expected to significantly contribute to the market revenue, with market size of over USD 4 billion by 2025. It delivers various advantages that include comprehensive vulnerability coverage, false-positive reduction, entire code coverage that comprises the frameworks and libraries, and zero process disruption.

Web application solution was the largest application security market in 2015 valued at USD 1.75 billion and is expected to observe declining growth over the forecast period. The mobile application solution market is expected to grow at a CAGR of 25.9% from 2016 to 2025.

Government agencies hold, access, and manage large amounts of sensitive data. The government and defense vertical currently is susceptible to major cyber-attacks and security breaches. According to Veracode report, three out four application used by government agencies does not meet basic security compliances thereby by creating a high opportunity for market vendors. The market for government and defense segment is expected to grow at a CAGR of 18.3% between 2016 to 2025. The market is also anticipated to witness substantial growth in the BFSI vertical, IT, and telecom and healthcare over the forecast period.

Currently, the software application has become an integral part of any business environment irrespective of the prime business operation of the company. The security of these software applications has been a big concern to the different organizations as they are frequently accessible to the network and consequently susceptible to a wide range of security threats. The organizations used this security as a countermeasure to protect their critical data from external threats by safeguarding all the software used to run business operations.

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Mobile and cloud-based computing technology have drastically changed the business scenario. Currently, most of the company use software applications to carry out their business process, for example, the company’s such as Amazon highly depend on online websites and mobile applications to sell a wide range of products to consumers.

Application Security Market Report Highlights

  • The application security market accounted for USD 2.05 billion and is expected to grow at a CAGR of 17.7% from 2016 to 2025
  • Web application security emerged as the largest segment in 2015 and is expected to leverage machine learning to catalyze growth opportunities
  • The market size in large enterprises was valued at USD 1.25 billion in 2015 and is anticipated to witness substantial growth over the next nine years
  • The U.S. managed services market was valued as USD 478.5 million in 2015 and is expected to gain traction owing to strong compliance requirements
  • The industry in the Asia Pacific is projected to witness substantial growth over the next decade owing to various developments, especially in the mobile application security market. The regional market is expected to grow at a CAGR of 24.9% from 2016 to 2025
  • Key players including IBM, Hewlett Packard Enterprise, Qualys Inc., Veracode, and WhiteHat Security dominated the market while accounting 50% share of the total market in 2015

The rapid development in web and mobile-based applications has created more complex, distributed IT infrastructures that are difficult to secure. Previously, organizations have majorly taken measures to protect their IT infrastructure by securing the network layer. However, currently, many companies are facing cyber-attacks issues owing to the flaw in the design of the software application which cannot be secured by using traditional network security measures.

Rising need for measures during each phase of the software development lifecycle (SDLC) to protect the software and associated critical data is expected to impact market growth. The vital role of Application security determining, fixing, and preventing security vulnerabilities found in the software application during its development life cycle is anticipated to boost the industry demand. In addition to the stringent laws and compliance regarding cybersecurity in different countries mounting demand for IT groups to take security measures within different industries such as BFSI, healthcare, retailers, and others. These evolving security regulation are anticipating to drive market growth.

Application Security Market Report Scope

Report Attribute

Details

Market size value in 2020

USD 4.9 billion

Revenue forecast in 2025

USD 10.7 billion

Growth Rate

CAGR of 17.7% from 2016 to 2025

Base year for estimation

2015

Historical data

2014 - 2016

Forecast period

2016 - 2025

The Asia Pacific accounted for over 20% market share in 2015. The increasing dependence on the Internet has increased vulnerabilities, providing opportunities for hackers and attackers. Many SMEs and large enterprises within the Asia Pacific region have been investing in cybersecurity, owing to rising major issues of security breaches. The increasing number of cyber-attacks at the application layer, growing web and mobile application, and stringent government bylaws are anticipated to further propel the market growth in the Asia-Pacific region.

The global Application security market is highly competitive, the key industry competitors include IBM, Hewlett Packard Enterprise, Qualys, Inc., Veracode, and WhiteHat Security. The security service provider is using acquisition, partnership, and research & development strategies to broaden its product portfolio. For instance, in August 2015 WhiteHat Security formed a partnership with Prevoty a company which provides RASP (Real-Time Application Security Intelligence) products to provide its customer an option to identified application bugs and defects automatically by using RASP capabilities offered by Prevoty.

List of Key Players of Application Security Market

  • IBM
  • Hewlett Packard Enterprise Development LP
  • Qualys, Inc.
  • WhiteHat Security, Inc.
  • Veracode