"Global Fortified Edible Oil Market: Trends, Growth, and Future Outlook"

Author : aditi varma | Published On : 04 Feb 2025

Market Overview

The global fortified edible oil market is experiencing steady growth, driven by increased consumer awareness of health and wellness. Fortified oils are enriched with essential nutrients such as vitamins A, D, and E, which can help prevent nutritional deficiencies. As these oils offer added health benefits beyond basic cooking, they have become increasingly popular in various regions, particularly where micronutrient deficiencies are prevalent.

The fortified edible oil market was valued at approximately USD 20.22 billion in 2024 and is projected to grow from USD 21.63 billion in 2025 to USD 39.68 billion by 2034. The market is expected to expand at a CAGR of around 7.0% during the forecast period (2025–2034).

Key Players

Key players in the fortified edible oil market include multinational corporations like Cargill, Bunge Limited, and Unilever, alongside regional players such as Adani Wilmar and Ruchi Soya Industries. These companies dominate the market by offering a diverse range of fortified oils, distributed through supermarkets, hypermarkets, and e-commerce platforms. For instance, Cargill produces soybean, canola, and sunflower oils for both developed and emerging markets, while Bunge expands its portfolio to target regions with higher nutritional deficiencies.

Market Segmentation

The fortified edible oil market is segmented by oil type, fortification type, application, distribution channel, and region. Soybean oil dominates due to affordability, while olive and canola oils are growing in health-conscious markets. Fortification typically includes vitamins A, D, and E, with vitamin A being the most common. Cooking oils hold the largest market share, driven by health awareness, with frying oils and salad dressings also gaining popularity. Supermarkets and hypermarkets dominate distribution, but e-commerce is rapidly expanding. Regionally, North America leads, while the Asia Pacific, especially India and China, is experiencing the highest growth.

Regional Analysis

The regional dynamics of the fortified edible oil market show varied growth patterns. North America, led by the U.S., sees strong demand due to health consciousness and fortified food initiatives. Asia Pacific (APAC), particularly India, China, and Southeast Asia, is experiencing the highest growth driven by urbanization and health awareness. Europe, with countries like the UK, France, and Germany, is focused on healthier cooking oil alternatives, influenced by preventive health trends. Latin America, including Brazil and Argentina, sees steady demand due to rising disposable income and health awareness. The Middle East & Africa (MEA) is also witnessing growing demand driven by dietary habits and nutritional improvement.

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