Frozen Food Products Sales and Marketing Agency in Pune
Author : Dittya Sutar | Published On : 14 Oct 2021
Developing a line of frozen foods can allow you to expand an existing operation by selling a product line to local groceries or through a retail outlet. If you already market specialty dishes in a restaurant or at craft shows, a frozen food line may be a good way to increase sales to existing customers and to generate new business.
One of the latest trends driving the market is online grocery shopping and the introduction of new apps, making it convenient for consumers to pick their preferred products. Consumers are inclined toward online shopping due to features of convenience and variety. According to Eurostat, in 2018, almost 25% of the population bought food and groceries from online retail channels. With the growing penetration of the Internet and smartphone usage, retail grocery shopping is emerging as one of the platforms for companies to showcase and sell their food products.