Event Management Software Market Research Report
Author : arif ahmad | Published On : 11 Jun 2021
Event Management Software Market:
Growth opportunities in the Event Management Software Market look promising over the next six years. This is mainly due to the ongoing efforts to harness data to get actionable perception and the mounting number of cultural events.
Event Management Software Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)
Several crucial drivers supplementing the growth of the global event management software market include the augmentation in internet connectivity on mobile phones, accelerating number of cultural programs such as charity, social services, and other events organized by the small and medium enterprises for marketing program throughout the world. Also, with the expansion in the worldwide market, marketers are attempting to channelize data for illegitimate insights, which further strengthen the event management software market size. In addition, software needs to be integrated with systems like collaboration platforms, Customer Relationship Management (CRM), payment gateways, and accounting software to implement this data and business observation. It permits the enterprises to arrange the overall lifecycle of their events and business goals, thereby providing Chief Marketing Officers (CMOs) with significant business insights from the data collected through different business events. Moreover, the widespread outbreak of the coronavirus pandemic had a massive influence on live shows and events. The business of live shows suffered a huge loss with the ongoing guidelines of lockdown. In accordance with the Event and Entertainment Management Association (EEMA), the Indian live events industry, in March 2020, incurred a dissipation of INR 3,000 crore in the period of lockdown.
However, as per the event management software market report, insufficient awareness and knowledge about the product across emerging nations led by the inadequacy of skills and the need to address the increasing number of cyber-attacks threatening the safety and privacy of the data, which will curb the market growth. Moreover, organizations find it difficult to incorporate software with business systems, which is hindering market growth.
Components Segment Drivers
Based on components, services are projected to witness a higher CAGR during the forecast period. The authentication and maintenance services are important because they review the customer issues. Every software vendor has a devoted support team to resolve their problems. The providers focus to expand their product knowledge by taking feedback through surveys and offer a consistently better experience to customers. The customer portal is another helping hand in providing useful tips and software updates to customer forums.
Based on the regional coverage, Asia-Pacific is expected to lead the market over the forecast period. This is because of their increasing acceptance in countries like India and China and the strong demand for improved designs and varying products. Furthermore, the mounting population with the increasing urban population is promoting the development of infrastructure across the residential & commercial sector, thereby driving the event management software industry.
Event Management Software Market’s leading Manufacturers:
- Hubilo Technologies Inc.
- New Work SE
- Aventri, Inc.
- Certain, Inc.
- Cvent Inc.
Event Management Software Market Segmentation:
Segmentation by Component
- Professional services
- Deployment & integration
- Support & maintenance
- Managed services
Segmentation by Deployment type
Segmentation by Organization size
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
Segmentation by End-users
- Event organisers and Planners
Segmentation by Region:
- North America
- United States of America
- Asia Pacific
- Rest of APAC
- United Kingdom
- Rest of Europe
- South Africa
- Saudi Arabia
- Rest of the world (remaining countries of the LAMEA region)
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