Conversational AI Market is Anticipated to Witness High Growth Owing to Increasing Focus on Automate

Author : Leena Shedmake | Published On : 09 May 2024

The conversational AI market aims to develop intelligent virtual assistants that can converse with customers through natural language interactions. Conversational AI helps automate customer support and improves the user experience through automated replies. Conversational AI technologies can provide 24/7 access to information through chatbots and voice assistants. The global adoption of virtual assistants across industries such as BFSI, healthcare, retail, and travel & hospitality is driving the demand for conversational AI platforms.

The Global Conversational AI Market is estimated to be valued at US$ 10.65 Bn in 2024 and is expected to exhibit a CAGR of 22% over the forecast period 2024 to 2031.

Key Takeaways
Key players operating in the Conversational AI Market Demand are Google, Microsoft, Amazon Web Services, Inc., IBM, Oracle, Nuance Communications, Inc., FIS, SAP SE, Artificial Solutions, Kore.ai, Inc., Avaamo, Conversica, Inc. and Jio Haptik Technologies Ltd. These players are focusing on developing advanced natural language capabilities and virtual assistants for enterprises.

The growing need to improve customer experience is a key opportunity in the conversational AI market. Conversational AI helps organizations provide 24/7 customer support through automated chatbots and virtual agents. This improves customer satisfaction levels.

North America presently dominates the global conversational AI market. However, the market is witnessing high growth in the Asia Pacific region owing to rapid digital transformation of industries in countries such as China, India, and Japan. Key players are expanding their conversational AI offerings in the region through partnerships and acquisitions.

Market drivers: The increasing focus on automating customer support processes through virtual agents is a major market driver. Conversational AI helps improve customer satisfaction levels by providing instant answers to queries without human involvement. This reduces escalations and improves first call resolutions for customer support centers.

Market restraints: Data privacy and security concerns pose a challenge for the adoption of conversational AI technologies. Many organizations hesitate to deploy virtual agents owing to risks of data breaches. Strict regulations around the collection and usage of customer data further restrain the growth of the conversational AI market.

The key opportunities for players in the conversational AI market are the growing need to improve customer experience through virtual agents and expansion in emerging markets. The high growth is driven by increasing focus on automating customer support, while data privacy concerns act as a restrain. Key players like Google, Microsoft, and Amazon dominate the market.


Segment Analysis
The conversational AI market is segmented into virtual digital assistants, chatbots and conversational AI voice assistants. Chatbots currently dominate the market due to increasing adoption across healthcare, e-commerce and retail sectors for customer engagement and support. Chatbots can answer routine customer queries in a cost-effective manner round the clock without human intervention. Within chatbots, messaging platform chatbots have gained high traction as they enable seamless 1:1 conversations via instant messaging apps. This is attributed to rising preference of messaging platforms among individuals for day to day communication over voice or email.

Global Analysis
The Americas holds the largest share in the conversational AI market in 2022 due to the large-scale adoption of AI technology across various sectors such as healthcare, BFSI, retail and others in countries such as U.S. and Canada. However, the APAC region is expected to grow at the highest CAGR during the forecast period due to rapid digitalization initiatives by governments, coupled with growing internet and smartphone penetration in emerging economies including China, India, and Japan. Additionally, presence of a large consumer base presents ample growth opportunities for conversational AI providers. Europe also holds significant share in the market and is expected exhibit steady growth with growing AI and cloud adoption in UK, Germany and France.

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