8 Digital Marketing Tools That You Should Use in 2021

Author : Insights Media Media Solutions | Published On : 24 Sep 2021

Marketing is essential for every business. To survive in this war of marketing, you must understand the importance of digital marketing tools.


Entrepreneurs must be creative and use the right digital marketing tools to take their business to the next level.


To use these tools, one must first understand their target audience and the platform where they are present. 


Suppose a business is targeting a millennial audience on Instagram. 


In that case, it only needs to purchase tools for Instagram marketing or hire a social media advertising agency which can be even more efficient. 


The best way for entrepreneurs to manage a successful business today is to use free digital marketing tools online.


There are more than 3 billion internet users worldwide, and this gives a great opportunity to budding and serial entrepreneurs to capitalize on it.


This blog will highlight the top 8 digital marketing tools that are free and can be used to benefit your business. 


These are the following:




Communication was primarily done via email. However, there were not many platforms available for sending emails.


But, with the birth of Trello, it became simple for businesses to communicate. 


It is among the most powerful digital marketing tools for planning and organizing digital marketing projects.


It takes only a few minutes to create a Kanban-style board and invite people into the staff.


Trello allows marketers to communicate with each other in order to share blogs before publishing them online.


This allows the team the opportunity to review the post and make any necessary changes before it is published.


It's the best tool for working with other marketing teams to accomplish a task.


There are many other marketing tools available that work exactly like Trello, but this one is the best. It has the following main features:


  • Drag and Drop

  • Data filtering

  • One integration with an app from a third party per "card."

  • Deadline reminders

  • Activity log

  • Notification by Email

  • Organization of job tasks, milestones and deadlines is easy

  • Checklists with progress charts


HubSpot CRM


Businesses should not overlook digital marketing tools that can help them improve their customer relationships.


This tool reduces the burden of sales process tracking, searchable data storage, prospect monitoring, and customer monitoring.


This tool is used to manage a business-customer relationship. It includes customizable views, task boards and drag-and-drop user-friendly. 


There are extensive integration capabilities, templates and email connections. Monitoring and scheduling can also be done. 


All the features mentioned are free.


So, when we talk about free digital marketing tools, HubSpot CRM can't be missed.




Social media, no matter what industry it is in, is the best place for customers to be attracted to your business.


Being a social media consultant in California, we suggest every business build a strong social media presence. 


A business must engage in social media to survive in today's competitive marketplace.


Hootsuite offers a variety of features that are most beneficial for businesses. 

These include prewritten responses, replies on comments to posts and @mentions through a dashboard.


It also allows you to find influencers for your marketing and sales campaigns. In addition, this tool allows you to manage profiles across more than 30 platforms.




Email marketing offers businesses the best ROI (return-on-investment) of all marketing strategies.


It is easy and inexpensive to locate clients' email addresses and then target them using a tool such as MailChimp.


The platform offers a forever free plan that allows you to add 2000 subscribers and send up to 12,000 emails. Other features include:


  • Storage of media

  • Autoresponders

  • Drip campaigns

  • Analytics showing clicks, CTRs and opens.

  • A/B Testing

  • Email design templates

  • Subscriber data based on engagement rates, 

  • Integrations with third-party apps, such as Google Analytics and social media

  • Calculation of the optimal send time

  • Easy-to-use email designs and image upload features

  • Sign-up forms

  • Simple segmenting for list management


Google Analytics


Google Analytics is a must-have tool for any business that uses free marketing resources.


It contains the code that will be added to the website's analytics to allow businesses to track each visitor and their actions.


The tool analyzes the data collected to help businesses make adjustments to their digital marketing campaigns.


Answer the Public


Non-paid search engine rankings and organic hyperlinks are significant sources of website traffic.


Entrepreneurs need to know what niche customers are looking for.


Answer the Public provides many blog topic ideas based on customers' searches, language and targeted keywords. 


It works identically as an internet search engine.




This tool is a powerful way for businesses to use social media to build their followings on different social media platforms. 


It also helps them increase brand awareness and engage with their target audience.


Buffer offers many benefits, including the ability to connect multiple accounts to one dashboard, schedule posts, create drip campaigns, and analyze the success of those posts.




This tool tracks time spent on marketing projects, including invoicing, payments, and budgeting.


This app tracks time and calculates productivity. It also helps organizations to properly budget their time. 


This app is also a great tool for freelancers who want to bill clients.




Entrepreneurs are those who are constantly innovating and hungry for more. 


According to the CMP Council, 60% of marketers' time is now dedicated to digital marketing.


It is true to say that in order to succeed in the digital marketing industry, it is crucial to select the best digital marketing tools available.