70% of B2B Buyers Increased Mobile Usage Significantly Over the Past Two Years
Author : TechAhead Software | Published On : 08 Apr 2021
In the past, B2B companies relied completely on personal relationships to build their brand. Before digital changed the dynamic, the business and customer revolved around the human element, be it in-person, over the phone, or at industry events. But today, customers generally interact with a salesperson at the time of closing the deal.
With the ongoing rise of mobile adoption, B2B businesses now realize the importance of relevant smartphone visitors. Research conducted by the Boston Consulting Group (BCG) found that 80% of B2B buyers are using mobile at work, and more than 60% admitted that mobile played a crucial role in their recent purchase. The research also revealed that around 70% of the B2B buyers increased their mobile usage significantly over the past two three years.
With this, one of the most common myths of mobile usage in B2B that says mobile does not play a key role in complex purchases got dispelled. It has also been observed that the online queries in B2B are shifting from desktop and laptop to mobile rapidly.
The New B2B Buyer
Earlier, B2B marketers were not keen to adopt mobile marketing strategies specifically for B2B buyers as the conversion rates for mobile devices were considerably lower as compared to computers and laptops. Due to the complex nature of the B2B selling, companies followed a multi-faceted approach such as corporate events, digital ads, sales teams to reach B2B buyers. But, with the rise in mobile usage all across the globe, B2B businesses have started to leverage mobile as one of the key factors while planning their customer acquisition strategies.
B2B consumers today are not comparing your product or services to other businesses dealing in your industry, but they are comparing you to the best digital experiences they have ever had. The present B2B buyer is savvier with technology and relies on smartphones for work and indulging in multitasking across multiple screens. The current B2B industry is driven by Gen Z, millennials, and the increased use of mobile phones by older workers.
How to Make Mobile Effective for B2B eCommerce?
To ensure mobile becomes an effective channel for your B2B business, make sure your application offers fast load time, personalized experience, and mobile-specific content- videos, podcasts, high-quality infographics. If you want to get success with a B2B mobile app, your buyers should find your app experience superior to your competitors.
Generally, the B2B transaction process is long and complex, making high-quality, personalized content a key differentiator throughout the buyer journey. Furthermore, you need robust business processes to understand what percentage of your business transactions come through mobile devices and what is your overall conversion rate.
One of the most interesting elements of the B2B industry is that B2B buying is not static as the buyers get constantly influenced by their transaction experiences and by the rapidly expanding capabilities of mobile devices.
It is the right time to take the initiative and invest in a B2B app development for your business to stay ahead of your nemesis and establish a reputed brand for your B2B business. While developing a B2B mobile app, it is important to fix all the bugs or problems reported by the customers upfront. In fact, you should set a maintenance budget for your application to ensure that your B2B application is not just effective but works seamlessly and smoothly for your B2B customers.
Mobile engineers at TechAhead, one of the best B2B app development firms in Los Angeles, embrace a mobile-first strategy and focus on a customer-centric approach in mobile app development. So, if you are planning to take your business forward by leveraging the power of a B2B mobile app, you can consult the best B2B app development agencies in Los Angeles to dominate your competitors in the industry.