7 UX/UI Tips to Improve Website Engagement and Retention

Author : Sharma Lunding | Published On : 14 Nov 2025

If you’ve ever visited a website and felt lost, confused, or just plain bored, you’re not alone. A website’s user experience (UX) and user interface (UI) play a huge role in how people feel when they land on a page. Good design can help keep visitors around longer and get them to come back. Whether you’re working on a new site or refreshing your current one, here are seven easy UX/UI tips to help improve engagement and keep people interested.

At Zionova , we’ve learned that even small changes in design can make a big difference. Here are some helpful tips based on things we’ve tried and seen work in real situations.

1. Keep it simple 
Cluttered websites can overwhelm people. Clean designs with plenty of space make it easier for users to focus. Use clear headings, limit the number of colors, and only show what’s necessary.

2. Make the site easy to use 
People should be able to find what they’re looking for quickly. Menus should be clear, and buttons should do what they say. Try to make navigation feel natural, even for someone visiting your site for the first time.

3. Use consistent design 
Consistency helps people feel comfortable. Stick with the same fonts, colors, and button styles throughout your site. That way, users know what to expect and won’t get confused.

4. Speed matters 
Slow websites are frustrating. Make sure your site loads fast, especially on mobile devices. Compress images and reduce features that slow things down.

5. Make it mobile-friendly 
More people browse on their phones than on computers. A mobile-friendly site makes a good first impression. Buttons should be big enough to tap, and text should be easy to read on small screens.

6. Use clear calls to action 
If you want users to do something—like sign up, buy a product, or contact you—make it obvious. Use direct, friendly phrases like “Get Started” or “Learn More,” and place them where people can see them easily.

7. Ask for feedback 
The best way to know what’s working is to ask your users. Add simple feedback forms or look at how people use your site with tools like heatmaps or session recordings.

Improving your website doesn’t have to be hard. Keep things clear, simple, and helpful, and your users will thank you by coming back again and again.