6 Ways to Maximize Customer Outreach For a Beginning Realtor

Author : Samantha Higgins | Published On : 24 Dec 2021

As a beginning Realtor, you should be focused on customer outreach. If you want to succeed in the real estate industry, your number one priority is building relationships with potential customers. The best way to do this? By staying organized and keeping up with them. In this post, we will discuss six ways that can help maximize customer outreach for a beginner Realtor, so keep reading.

1) Create a Contact Database

The first step to maximizing customer outreach is ensuring you have an up-to-date contact database. If these people reach out, be ready for it! Starting with a clean slate will help maximize your chances of success in the real estate industry and avoid buyer's remorse.

It's also important that you keep track of your contacts and to whom you've sent each message, as well as what type of response you received. This will give you a better idea of how their experience with Realtors has been in the past, which can help guide future contact efforts.

2) Reach Out Regularly

Staying organized with your customer outreach will help you stay on track and keep a good relationship going. You should try to reach out once every two weeks, but more or less depending on the market of where you are trying to sell properties. If people aren't buying property in that area, then they probably won't be looking to buy for a while, so try not to pester them too much.

At the same time, you shouldn't trust your contacts to remember who you are and what they want from you! Make sure that every customer outreach message includes an introduction of yourself and a reminder about their property needs. This will help keep you at the top of their mind.

3) Use a CRM Program

A great way to maximize customer outreach is by using a contact relationship management program. This will help you keep track of your contacts' specific property needs, what type of properties they have been interested in so far, and more! You can also use this information to create targeted lists to make sure you reach out with the right information. For example, a practice exercise from a New York real estate license course advises on the importance of not casting your outreach net too far wide.

This will help you keep track of your efforts and make sure that everyone is getting the most out of their customer outreach! Doing this will make it a lot easier to create targeted lists for certain properties or give them personalized messages depending on what they are looking for. This can also make follow-ups much simpler.

4) Stay Positive

When trying to reach out, you must stay positive. No one wants to deal with someone who is constantly angry at them or taking their property needs too personally! Make sure they know how much you care about their business and want what is best for them. This will help make your customer outreach more effective.

Remember, people are looking for customer outreach because they want to buy a property. They don't necessarily need it or have time for someone who is being pushy and rude about the whole thing. On the other hand, if you stay positive but continue to be persistent with your efforts, that can go a long way too!

5) Use Social Media

Social media is a great way to connect with potential customers and stay in touch! You can use it to post about new listings, provide information about the market or answer any questions that people might have. It's also a great place to show your personality and let people know what they can expect if they decide to work with you.

At the same time, it's essential to make sure that your social media profiles are updated and professional-looking! You don't want people to think that they won't be getting a quality service just because of their initial impression when searching for you on Google or Facebook. Also, remember not to overdo it with posting and try to keep your social media efforts relevant.

6) Follow Up

One of the most important things you can do for customer outreach is follow-up! This means staying in touch with potential customers even after they have expressed interest in a property. You can do this by sending them additional information, setting up appointments, or just checking in to see how they are doing. Following up also helps to keep you at the top of their mind. People are busy and might forget about you if you don't stay in touch.


Maximizing customer outreach isn't just about reaching out to the masses. It's also about being persistent, staying organized, and keeping a positive relationship with your customers. Make sure you follow these tips so that everyone gets the most out of their outreach efforts.