6 Tips for Choosing the Perfect Copywriter for Your Business
Author : Buy gmail accounts | Published On : 18 Aug 2022
The content on your website is easily the most important thing on it. Engaging, informative and persuasive content is crucial in converting visitors into customers. And if it misses the mark, your business will suffer.
While you might be tempted to save some money by writing your own copy, investing in the services of a copywriter is usually a cost-effective move. Much of my work involves improving poor quality content written either by the client or someone without the necessary credentials and experience. So I know the copywriting mistakes individuals and businesses make.
But how do you choose the right copywriter for your project from a choice of thousands? Well, following these six relatively straightforward tips will help you to select the best candidate for the job.
1. Take the time to trawl through a copywriter's website
Every good copywriter has a website these days. If they don't, it's probably best to avoid them.
Take the time to read the copywriter's content carefully, as this will give you an indication of their style and talent. Are you engaged? Are you being persuaded? If you're neither of these things, it's probably best to give the writer a wide berth.
2. Study the copywriter's experience
If you need a copywriter to create some relatively technical and complex copy, you may want to check that they have both the experience and knowledge required. What have they written in the past, and who for? Have they demonstrated an ability to break down a complex subject and write about it in a universally appealing way?
However, if your content is for people without specialist knowledge or skills, hiring a copywriter without prior knowledge of your industry, product or services might actually be a good idea. If your copywriter has to learn about your business, he or she will know exactly how to explain it to others.
3. Pick up the phone and talk to the copywriter
There are many content mills and automated copywriter services on the internet. While they offer cheap copy in a hurry, they don't always deliver on quality. And perhaps crucially, you never actually get to speak with the copywriter on the phone.
So before you make any decisions, pick up the phone and call. Talk about your project, and ask a few probing questions about the copywriter's experience and knowledge. Try to get a feel of what type of person you're dealing with. Will you be able to enjoy a productive working relationship with this person?
If you can't get hold of the person who will be writing your content, move on to the next candidate.
4. Research the copywriter's work history
Delve into the detail of what the copywriter has been doing over the last few years. What types of clients and industries has the individual been involved in? Do they have certain specialities? Is the copywriter skilled at creating web content, marketing copy or blog posts? Or perhaps all three.
If the content writer has a proven history of delivering projects similar to yours, there's a good chance that he or she will be able to hit the ground running. Take a little time to read content - and always ask for the link to the live version. Don't accept Word or Pages documents, as they could have simply been cut and pasted from a website.
5. Is the copywriter professional?
Once you have viewed the website, talked with the copywriter on the phone and researched their portfolio, you should have an idea of the individual's professionalism.
Be wary of quick quotes and unrealistic timescales. Always ask for a formal quote - preferably itemised. It's also a good idea to nail down the terms and conditions of the project from the outset. Is a deposit required? When will the balance be due? Is the copywriter committing to rewrites, and if so, how many?
Your copywriter should always be happy to discuss things on the phone, and listen to feedback where appropriate. If you get the merest hint of unprofessional behaviour, move on to your next option.
6. Cheap copywriters aren't always good copywriters
You get what you pay for when it comes to copywriting. A freelance copywriter may be willing to charge 2p per word for copy, but ask yourself: how does any copywriter make a living from such a low rate?
More often than not, they write as quickly as possible - often delivering upwards of 20 different pieces of content every day. Not even the most talented and experienced copywriter would be able to deliver quality and consistency when writing in such large volumes. I know... I've tried.