The Women’s Swimwear Market is Estimated to Witness High Growth Owing to Rising Participation in Wat

Author : naufan cmi | Published On : 16 Jan 2024

Women's swimwear refers to clothing specifically designed to be worn by women while participating in water-based activities or as casual clothing worn at coastal resorts. Some popular types of women's swimwear include one-piece swimsuits, bikinis, tankinis and swimdresses. They are made up of materials like polyester, nylon, spandex that offer properties like stretchability, quick drying, UV protection. Women sport various swimwear styles for activities like swimming, sunbathing, water aerobics, waterskiing and more.

The global women's swimwear market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Rising participation in water sports is one of the key drivers for growth of the women's swimwear market over the forecast period. With increasing health awareness and prevalence of lifestyle diseases, participation of women in recreational water activities has increased significantly in the recent past. Sports like swimming, surfing and water skiing have gained immense popularity among women across regions. This growing interest in water sports has augmented the demand for fashionable and functional swimwear for women. Another driver is the rising popularity of social media and proliferation of fashion influencers promoting swimwear styles. Frequent swimwear campaigns on digital platforms by brands influencing fashion trends especially among millennial and Gen Z women support the market growth. However, availability of low quality counterfeit products online remains a challenge for established brands in the market.

SWOT Analysis
Strength: Women's Swimwear Market has high emphasis on latest fashion trends. Varied designs, colors and styles attract large number of millennial customers. Manufacturers focus on improved fit, functionality and quality which enhances customer experience.

Weakness: Market faces intense competition from local players offering low cost products. Changes in weather conditions impact demand cycles. Customers prefer affordable offerings leading to pricing pressures.

Opportunity: Rising health awareness increases participation in water sports, driving demand. Online retailing channels help penetrate untapped regional markets. Growing middle class population in developing nations presents new prospects.

Threats: Stringent quality and safety regulations increase compliance costs. Environmental degradation harms ecosystems affecting aquatics. Economic uncertainty impacts discretionary spending.

Key Takeaways
The Global Women's Swimwear Market Size is expected to witness high growth over the forecast period of 2023-2030. Growing participation of women in water-based sports and recreational activities will augment the market expansion. The global women's swimwear market is estimated to be valued at US$ 9058.77 Mn in 2023 and is expected to exhibit a CAGR of 5.7% over the forecast period 2023 to 2030.

Regional analysis: North America holds leading value share with U.S accounting for bulk of regional demand. Presence of major players alongside high women participation in swimming, surfing boosts the regional market. Asia Pacific exhibits fastest growth pace on back of rising incomes in China and India.

Key players: Key players operating in Women's Swimwear Market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Players focus on new lines, sustainability initiatives to consolidate market presence.

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https://www.marketwebjournal.com/womens-swimwear-market-share/