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What to Wear at the Twenty20 World Cup Wardrobe Essentials from Sher Singh


New Delhi, September 21 2012 - Sher Singh is all set to ignite the country’s Cricket spirit with its new collection that’s specially designed for the Twenty20 World Cup. The Collection’s main highlight is the iconic India polo that has been the brand’s unique thumb print since its inception. This shirt with ‘INDIA’ embroidered in bold and the Tri-colour on the chest makes for a proud and stylish way to show your support whenever Team India takes the field.

 

For all the die-hard Cricket gentlemen, there is the Contrast Crest Collection that soaks in the mood of this year’s T20 games. This polo collection, in a range of bright, youthful colours with contrasting Sher Singh crests, allows the Cricket fans to cheer the Indian team to victory in full spirit. As the games proceed, the Sher Singh webstore will also showcase Country Polos, in unique palettes and dual coloured crests representing the respective international teams. And since Sher Singh’s outlook has always been global, making polos for Australia, South Africa, West Indies and other Cricketing nations is only natural to the brand’s identity. These Country Polos celebrate Cricket as a global sport and is also meant for the fan who might be supporting other countries as well.

 

For the suave gents who like to enjoy the games in style, the Classic Nehru Polo is a definite must have. This premium Sher Singh garment makes a handsome impression with its unique collar that’s been inspired by the Nehru Achkan jacket. Stylishly Indian, the Nehru Polo is just the right shirt if you’re planning to enjoy the matches at a sports lounge.

 

Wearing his black India Polo, Mr. Sunjay Guleria, CEO & Co-Founder says, “We want to celebrate Cricket in our unique way by making stylish and authentic Cricket fashion which we think has a new space in the wardrobes of today’s fans. We are a Cricket inspired brand after all. Creating a collection for the T20 World Cup happened almost instinctively.”

 

This T20, the ladies aren’t going to be too far behind when it comes to cheering for their teams. For the girls who equal the men’s enthusiasm for the game, the polos are specially designed to give their sporty spirit a sexy edge. The India Polo and the Nehru styles have been designed for women too and make for a great way to support the Indian Cricket team. Make sure to pack the polos along with the new linen shorts and pants if you’re going to be in Sri Lanka this month. You can also pick up a bright cocktail outfit from the season’s latest colours and styles. The A-line and shift dresses come in trending colour-blocking styles, stripes inspired by Cricket, solid colours mostly in crepes and linens. These dresses are easy and casual and yet with the right accessories can be easily dressed up for the after party celebrations.

 

Sher Singh, India’s first brand bringing the Classic Cricket Lifestyle to a global audience, has a new look and feel for its website. And with its new and better avatar, the brand’s clothing is also evolving significantly. Even though the brand is rooted in the ‘Classic Cricket Lifestyle’ it can’t help but give in to this year’s searing Twenty20 fever. The T20 polos and dresses have been designed keeping a simple intention in mind and that is to support your country proudly and stylishly.

 

About Shersingh.com

 

Sher Singh is an Indian brand bringing the Classic Cricket Lifestyle to a global audience. With design offices in New Delhi and New York City, Sher Singh belongs to a new breed of fashion companies redefining the rules in today’s digital world. 

 

Sher Singh is the first Indian brand sold throughout the United States and India. 

 

The company, started by the founders of Exclusively.In (www.exclusively.in), is supported by a number of seasoned investors and advisors from around the world, including Zaheer Khan, Rajan Anandan, (M.D, Google India), Kishore Lulla, (Chairman, Eros International) & Sushma Reddy. 

 

To learn more or shop Sher Singh, visit www.shersingh.com.