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Cuponation.in says “GET HIGH ON SPORTS, NOT ON DRUGS”


New Delhi, 16th May, 2013: Drug addiction is a highly prevalent and persistent problem that ails a significant part of the youth in India. What is worse is that this number is expected to rise in coming years. It’s an alarming situation for the country and there is a huge need for influential and correction drives to bring youngsters on the right track.

 

Cuponation.in, India’s budget shopping destination has come-up with a fresh campaign Get high on Sports, Not on Drugs. With this new campaign, the brand urges the Indian youth to indulge in sports, shunning the use of drugs and other harmful products.

 

Atul Wassan, Shiba Maggon, Sushil Kumar and Gagan Narang are some of the eminent personalities who have also joined hands with Cuponation.in in this campaign. The e-commerce site has shot a 2 min video with the sports stars, where they advise the youth of India to opt for a healthy life with sports and asserting on an underlying message of not to get tempted by any shortcuts like injections, drugs and other harmful products.

 

Sushil Kumar, Indian world champion wrestler opined, “I was always interested in wrestling from a young age and have pursued it till date. At a junior level, I competed in the Asian junior wrestling championship and won so that was a personal high and the rest is history. I firmly believe that one must  be physically fit if not to pursue sports at a national level but to stay healthy in general and one must try and work hard to do so.”


Sahil Shah, MD-Cuponation.in elaborated, “With youngsters leading the customer base at Cuponation, we thought of coming up with a campaign which talks about the influence of a major deterrent in their lives and that is the intake of harmful substances like drugs. We have roped in some of the most influential sports stars for this campaign and I am really thankful to them for their contribution. I am very confident that with “Get high on Sports, Not on Drugs,” we will be able to reach out to our target audience in a convincing and aspirational manner by creating the need to stay fit to realize your goals in life.”


Cuponation.in has previously initiated a campaign on Femidome during Woman’s Day which was a huge success among the followers of Cuponation.in. One can catch the Get high on Sports, Not on Drugs video on the website of the e-commerce site. Simultaneous to the website promotion, Cuponation.in is also running a facebook contest inviting entries from followers to participate in the ‘stay fit contest’, where one has to share the most effective and inventive idea leading to a healthy lifestyle.

 

With some of the most preferred brands on board in their sports segment like Snapdeal, SporteGenie, Sports365, Sportskeeda, Jabong, Yebhi and Goodlife you can shop for all your fitness related needs with discounted coupons at Cuponation in keeping with its mantra of staying healthy, staying fit.

 

About Cuponation:

Cuponation is a leading coupon portal that offers coupons and vouchers from leading online retailers. After having found a coupon deal of one’s choice, the user simply has to click on the code, copy and paste in the billing section of the selected online retailer and make their purchase.

 

Cuponation aims to become one of India’s largest couponing websites. The Delhi-based startup company (www.cuponation.in) is part of a larger international conglomerate which is currently operational in ten countries.