Article Categories

Crafts & Arts Booth Display, Things to Consider For Your Next Show

Craft & Arts
shows are an ever popular way of showcasing your products only at that time of year. Minimal cost for hopefully maximum exposure. How would you make the most of every square foot of space?

This may vary a bit depending on what you're trying to display.

In the average show with customers walking by your booth you only have about 3 seconds to attract your customer's attention. In their mind, the customer is deciding many things at this time.

What Is The Product?
* Is your Product Anything They Want?
* Is Your Product Anything They Need?
Does Your Product Evoke an Emotional Response Inside Them?
* Does Your Booth Look Interesting or Fun?
Lots of questions they are trying to answer in 3 seconds.

Your customer must be in a position to identify exactly what you are selling. If you sell multiple things need to be grouped together in display areas. It waters down, if you intermingle too many items. If you sell soap and bath salts have separate areas which are concentrated for each. Should you sell gift baskets with soap and both salts this becomes another category.

Unless you are an exceptional sales person (some people are) you have to rely on your customer's interest to bring them into your booth. Use color and movement to attract the eye. A fan blowing on a mobile can create movement. I've seen small waterfalls are successfully used by some people as movement too. Sound can attract well especially in a bigger show with a lot of background noise. Be careful with sound so as to not annoy your neighbors.

It is a well-known fact that 85% of your customers will be women at a craft show. You're more than halfway into a sale, in case you can evoke a positive emotional response from your customer. I've been set up beside someone selling adorable hand. People must come in and touch the bears and choose which one they like. The only consideration with a strong emotional response is the preferred color etc. And price point. If the price point matches the customer's expectation and the attractive product will sell itself.

This may be pottery, jewelry, textile or even more.

In the event that you look as you are having a show that is bad people will be less likely to bother you. In case you are cheery and dare I say bouncy ( I usually don't fit into the bouncy category) people will feel they can ask you questions and generally interact with you which allows you to give your sales pitch.

It automatically makes it look more interesting as there's more activity when you have more than one person in your booth. This is not always possible if the booth becomes congested with potential customers, and certainly one should exit. Unless they may be needed for transactions.

Exactly what is an interesting booth or a fun? I am sure you are able to remember one or two booths that stood out in case you have been to craft shows recently. It was the paintings that created a tranquil respite in the show crowd. Or one of the artisans was working on a demonstration related to their own craft in the back corner of the booth. Another possibility is that each shelf and level you looked on there was a new surprise in whimsy or design related to the art or craft. It really is all about discovery. Shapes or new colors not commonly seen before. Are there different ways of displaying the product. Different elevations, mirrors, and well lit.

In a 10 x 10 booth, I would use the front 10 x 8 deep as my display space I have. The customer needs the impression which you care about your art or craft and that it's the most important thing on the planet to you personally.

The look of prosperity makes the customer feel it is OK for them to give you money for such a prized object. It makes them feel that what they truly are buying is worth the price you might be charging. I have used tons that were rich in fabric covers for pedestals and shelves. The fabric itself need not be expensive but the overall effect should be that the product is worth that which you're charging.