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SEO stands for Search Engine Optimization. SEO helps you to rank as high as possible on search engine result pages (SERPs). There will be more traffic on your site if you have a high rank on search engines like Google/Yahoo/Bing etc.

 

Following are the two types of SEO.

 

ON-page SEO – Techniques applied ON the website for the purpose of getting high rank of your website pages i.e. page titles, internal linking, meta tags & descriptions etc. 

OFF-page SEO - Techniques applied OFF the website for the purpose of getting high rank of your website pages i.e. social networking, article submission, forum & blog marketing, etc.